Every business needs a marketing strategy online. Over 90% of small to medium sized businesses research products and services online, as do over 80% of consumers.

More than 70% of small to medium sized firms buy online and over 60% of consumers. The growth trend in online shopping for business and individuals alike remains strong. The lack of an online presence restricts you to an ever shrinking market of customers who are not online.

CSD is a Sydney Internet marketing company. We specialise in marketing and can help you with your marketing strategy online.

WEBSITE DEVELOPMENT

A website can perform three functions:

1/ Convenient and accessible location for existing customers to retrieve product and company information

2/ Advertising tool, promoting your product and service offering

3/ Online store enabling web-based purchasing.

Website design must ensure potential customers find you, and are won over when they do. We cover several areas in the website development process. These are Website Design, Search Engine Optimisation, and Other considerations.

WEBSITE DESIGN

In order to be effective, the development of a website needs to consider:

Structure – addressing layout, ease of navigation and functionality

Content – text and displays on the website need to address the needs and interests of your customers, and be both clearly communicated and relevant to your customers

Visual appeal – the site and its subsidiary pages must be appealing and uncluttered. It must strike a balance between effectively communicating the benefits of your products and services with the attractiveness and visual appeal of the website. Simplicity is a good rule of thumb.

SEARCH ENGINE OPTIMISATION (SEO) – GET FOUND ON THE NET

Hanging your shingle on the internet in the hope it will be discovered by potential customers will more than likely not ‘get you found’, unless your product offering is unique and in high demand. There are typically countless other suppliers hawking their wares. Do a google search for the generic product or service you offer and see how many others are already on the internet.

To ensure you are found online we will create content tailored for your market, and work to raise the apparent popularity of your site. We will ensure the content on your site corresponds with the terms people use to search online, and that it is current and relevant. We will also develop affiliations between your site and others which complement your products, establishing links to raise your online profile.

OTHER….

There is no point creating an amazing site if it is always ‘down’. Choosing the right hosting service to ensure your cyber profile is online, secure and reliable is important. As is a distinctive and meaningful domain name (on which your web-address is based). Updating and maintenance of your site must be straightforward and hassle free, whether it is performed by you or out-sourced.

CSD MARKETING

We are marketing specialists. Our Sydney internet marketing service can develop a strong online presence for you designed to win customers, increase revenues and ensure your business is equipped for the increasingly online world of commerce.