Sally is a marketing and communications professional of the highest calibre, with over 15 years experience leading major change and growth programs across Australia and Asia Pacific.

As both a consultant, and in-house, Sally has worked with some of the largest global and local brands including EDS, an HP company, iSOFT, AMP, Merrill Lynch, St George Bank, Microsoft, Comdex Asia, Logitech, Disney Interactive and Planet Marina entertainment district in Singapore. Sally’s experience encompasses marketing and communications strategy planning and execution, brand management, media relations, change management and employee communications, issues and crisis management, events management and copywriting.

Prior to joining CSD Marketing, Sally was director of marketing and communications for EDS, an HP company in Australia and New Zealand. Amongst her key achievements at EDS were leading the campaign for the rollout of EDS’ environmental sustainability program and the change management communications in the region for one of the world’s largest IT mergers – between HP and EDS.

Sally has also managed relationship programs and other initiatives with EDS clients including the Commonwealth Bank, Telstra, Bank of Queensland, Australian Taxation Office, Australian Customs, Westpac and Coles Group. Other key initiatives Sally has driven as a consultant include the rollout of a new brand identity, leading communications strategy for major culture change initiatives, realigning teams and strategy to support major organisational restructures and growth initiatives and launching new products and services across Asia Pacific.

Sally has had articles published in the Microsoft Magazine, Windows Asia and Software Asia Magazines and has developed marketing communications collateral across various channels.